Last updated February 5, 2025
These Terms of Service (“Terms”) govern your use of Ekvi, a digital wellness application for menstrual and reproductive health (“Ekvi App”), our website ekvi.io (“Website”), and all related features and services (collectively, “Ekvi Services”). The Ekvi Services are operated by:
Ekvi AS
Motzfeldts gate 29 A
0561 Oslo, Norway
Organization number: 930708895
(hereinafter referred to as “Ekvi” or “we” or “us”)
These Terms constitute a legally binding agreement under Norwegian law between you and Ekvi. By using the Ekvi Services, you acknowledge that you have read, understood, and agree to be bound by these Terms.
These Terms should be read in conjunction with:
Ekvi is a wellness tool that:
It is important to understand that Ekvi is not a medical device and does not provide medical advice, diagnosis, or treatment.
The following requirements apply to our free services:
For paid services (Ekvi Empower and Premium Features), users must be at least 18 years old. Minors under Norwegian law (under 18) may only access paid services if:
Consent is verified during account creation.
We may update these Terms to reflect changes in our services or legal requirements. Material changes will require your explicit consent, while non-material changes take effect upon posting. We will inform you of any changes through in-app notifications, email communications, or updates on our website.
These Terms are subject to Norwegian law. This means that Norwegian law will be used to interpret these Terms and resolve any disputes. Although our app and Terms are provided in English, you have all the rights and protections granted by Norwegian consumer protection laws. This includes, but is not limited to, your rights under the Norwegian Consumer Purchase Act (Forbrukerkjøpsloven), Marketing Control Act (Markedsføringsloven), and Right of Withdrawal Act (Angrerettloven).
Ekvi is a comprehensive self-management app designed to support people with endometriosis and menstrual health concerns. Our service provides tools for tracking symptoms, analyzing patterns, and accessing educational content about menstrual and reproductive health. When you use our app, you can record various types of data, including menstrual cycles, physical activities, symptoms, medications, and other health-related information. We may analyze this data using statistical and algorithmic methods to help identify patterns and provide personalized insights that may be relevant to your health journey.
Our services are structured in two tiers:
You can download the free version from the Apple App Store or Google Play Store. Paid Services can be purchased within the app. Detailed information about our Paid Services is available in § 6 of these Terms.
The effectiveness of our services depends significantly on the information you provide. The accuracy and relevance of insights and analysis available in the app depend on the quality and completeness of the information you choose to record. While we may use statistical and algorithmic methods to analyze your data, the app is intended as a support tool and should not be used as a substitute for professional medical advice, diagnosis, or treatment.
Our service is delivered through mobile applications available for both iOS and Android devices. To ensure a seamless experience across devices, we store your data both locally on your device and on our secure servers in compliance with Norwegian law, including the Personal Data Act (Personopplysningsloven) and the General Data Protection Regulation (GDPR). An internet connection is required for full functionality, including data synchronization and access to all features.
We are committed to continuous improvement of our services. We may add new features, modify existing functionality, update our analytical methods, and enhance our educational resources. For significant changes that affect core functionality, paid features, privacy settings, or terms of use, we will provide advance notice and, where required, seek your consent. If you do not agree with substantial changes, you may terminate your use of the service. We may implement routine improvements and minor changes without notice.
To maintain and improve our services, we may display advertisements on our website or in our app, particularly within the free version. We also provide opportunities for users to support our mission through optional donations via our website or app. Any changes to our monetization approach will be communicated clearly and in advance.
Ekvi is a wellness tool designed to help you track and understand your health patterns. Our Services do not provide medical advice, diagnosis, or treatment. The information we provide is for general educational and informational purposes only. For medical advice specific to your situation, you must consult with qualified healthcare professionals. By using Ekvi, you acknowledge and agree that you understand these limitations.
THE SERVICES AND ALL MATERIALS AND SERVICES PROVIDED THROUGH THEM ARE PROVIDED “AS IS” AND WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.
Ekvi is designed to support, not replace, your relationship with healthcare providers. No information within our Services should be interpreted as medical advice. The proper diagnosis and treatment of medical conditions, including endometriosis, requires direct consultation with qualified healthcare professionals. If you experience any physical or mental discomfort while using our Services, you should immediately discontinue use and seek appropriate medical attention.
When you use Ekvi Services, you do so expressly at your own risk. While we strive to provide accurate and helpful information, we cannot and do not guarantee the accuracy or completeness of any information, specific health outcomes or improvements, or the suitability of our Services for your specific needs. The insights and patterns we identify are based solely on the information you provide and general scientific understanding. These insights are not personalized medical recommendations and may not apply to your specific situation. Any patterns or insights identified should be discussed with your healthcare provider before making health-related decisions.
3.4 User Responsibility
You agree to use our Services responsibly and as intended. This means not relying on our Services for medical decisions, seeking professional medical advice when needed, and understanding that our tracking features are tools for personal awareness, not diagnostic instruments. You should regularly verify any information obtained through our Services with qualified healthcare professionals.
While we welcome your participation in our community features, you acknowledge that any advice or information shared by other users is not medical guidance. Our community channels are for peer support and sharing experiences only. You should not make medical decisions based on information shared in community discussions, and you should always verify any health-related information with qualified healthcare professionals.
Ekvi is not an emergency service. If you experience a medical emergency or require immediate medical attention, you should immediately contact emergency services or seek immediate medical care. You should not delay seeking treatment or contacting emergency services while consulting our app or community features.
Ekvi operates exclusively as an online service that requires account creation for use. To create an account, you must accept these Terms of Service, consent to our Privacy Policy and data processing terms, and provide accurate and current information. For Paid Services, you must be at least 18 years old or have explicit parental or guardian consent if younger.
We offer three secure authentication methods to create your Ekvi account: Apple ID, Google account, or Norwegian BankID. When you choose one of these methods, we automatically collect the necessary personal information to set up your account.
During the onboarding process, you may provide additional optional information to personalize your experience. Your account becomes active once you complete the sign-in process and we confirm your registration.
By creating an account, you agree to provide accurate and truthful information and to keep your account information up to date. You may not impersonate any person or entity or create multiple accounts unless explicitly permitted. If any of your information changes, you are responsible for updating it promptly through your account settings.
To protect your personal information, we strongly recommend enabling device security features such as PIN code, Face ID, or Touch ID. You must maintain strong, unique passwords where applicable, never share your account credentials with others, and log out when using shared devices. You should notify us immediately if you suspect any unauthorized access to your account.
We reserve the right to verify the information you provide, decline new account registrations, suspend or terminate existing accounts, and request additional information or verification. We may exercise these rights if an account violates our Terms of Service, if we detect suspicious or harmful activity, if the account interferes with our services, or if we are required to do so by law.
You may terminate your account at any time through the app settings. Upon termination:
If you choose to reactivate your use of Ekvi after termination, you will need to create a new account if your previous account was fully deleted. Previous settings and preferences may need to be reconfigured, and historical data may only be available if the account was not fully deleted. If you choose to purchase Paid Services again, a new subscription period will begin with current pricing and terms.
Ekvi offers enhanced features and functionality through our paid subscription services, including Ekvi Empower and other Premium Features. These services complement our free basic features by providing personalized insights and comprehensive educational content. A complete description of current premium features is available on our website and within the app. The features included in our paid services may be updated or modified over time as we improve our services.
Our paid services are offered through renewable subscriptions. Each subscription begins on the date of purchase and continues for the selected period (monthly or yearly). Unless cancelled, subscriptions automatically renew for the same period at the then-current rate. You may cancel automatic renewal at any time at least 24 hours before the end of your current subscription period. The subscription will remain active until the end of the paid period.
All purchases are processed through either the Apple App Store or Google Play Store. The price for your subscription will be clearly displayed before purchase in your local currency, including all applicable taxes and fees. By completing a purchase, you authorize the respective app store to charge your chosen payment method. We cannot process payments directly, and all payment-related matters must be handled through your app store account.
When offered, free trial periods begin on the date of sign-up and convert to paid subscriptions unless canceled before the trial ends. You may only use one free trial per feature or service type. If you purchase a subscription during the free trial period, any unused portion of the free trial will be forfeited. We may notify you before your free trial converts to a paid subscription.
You must manage your subscription, including cancellation and auto-renewal settings, through your Apple App Store or Google Play Store account settings. Any changes you make to your subscription will take effect according to the respective app store’s policies. We cannot directly process subscription changes, as these must be handled through your app store account.
To cancel your subscription, access your app store account settings, locate your Ekvi subscription, and follow the store’s cancellation process. Refund requests must be submitted through your respective app store. While we cannot process refunds directly, we will cooperate with the app stores to resolve any payment disputes. Your right of withdrawal under Norwegian law remains as detailed in § 12 of these Terms.
When your subscription is active, you have access to all features included in your subscription tier. If your subscription ends or is canceled:
Your Ekvi account is personal and may not be transferred to others. You may only use Ekvi for your own personal, non-commercial purposes. Creating or using an account on behalf of another person is not permitted without our explicit written consent. Any commercial use of Ekvi requires a separate written agreement with us. We grant you a limited, non-exclusive, non-transferable right to use our services for personal purposes only.
As a user of Ekvi, you are responsible for maintaining the security of your account. You must keep your login credentials confidential, not share your account access with others, use secure and up-to-date devices, and log out when using shared devices. You should notify us immediately if you suspect unauthorized access to your account. All activities that occur under your account are your responsibility.
When using Ekvi, you are responsible for the accuracy and completeness of the information you provide. You should ensure you have the right to share any information you input and understand that certain features depend on accurate data input. You should regularly back up your own data and use the app’s features as intended. We are not responsible for any consequences arising from inaccurate or incomplete data provided by you.
To ensure the best experience with Ekvi, you must maintain your device’s technical requirements. This includes keeping your device’s operating system updated, installing the latest version of the Ekvi app, maintaining a stable internet connection, and enabling necessary device permissions. You acknowledge that the app may automatically download and install updates, and some updates may be required to continue using the service.
When participating in our community features, you must respect other users and share only appropriate content. You may not harass or bully others, share medical advice, or upload false, misleading, or inappropriate content. You must report inappropriate behavior and follow our community guidelines. We reserve the right to remove any content or restrict access to community features if you violate these guidelines.
You must comply with your app store’s terms of service, your mobile device manufacturer’s guidelines, your internet service provider’s terms, and any other applicable third-party terms. Your use of the Ekvi app through these platforms is subject to their respective terms and conditions.
You agree to provide accurate contact information and keep your contact details up to date. You must read important notifications we send and respond to important service-related communications. You should report any issues or concerns promptly through our designated support channels.
You are responsible for using our services in compliance with local laws and these Terms. You must respect intellectual property rights, maintain appropriate confidentiality, and report any legal concerns. Your use of the services must not violate any applicable laws or regulations.
All content made available within the Ekvi app and on our website is protected by copyright and other intellectual property laws. This includes text, graphics, trademarks, logos, images, software code, user interface designs, and all other content. These rights are owned by Ekvi AS or our licensors and are protected by international copyright and intellectual property laws. Any unauthorized use of this intellectual property is strictly prohibited.
When you create an account with Ekvi, we grant you a limited, non-exclusive, non-transferable, and revocable license to use our services for personal purposes. This license is valid only as long as you comply with these Terms and does not allow you to exploit our intellectual property for any other purpose. Commercial use or retransmission of the Ekvi Services is strictly prohibited without our prior written consent.
You may not decompile, change, or edit the app beyond what is permissible by law. The Ekvi app is a copyright-protected software program, and you are not permitted to lease, rent, or otherwise transfer the app or its contents. You may not copy, modify, or create derivative works based on our services or any part thereof. All reproduction, modification, distribution, or commercial exploitation of our content, services, or software requires our prior written consent.
When you provide content through our community features or feedback channels, you retain your rights to your original content. However, by submitting such content, you grant us a worldwide, royalty-free license to use, modify, and display that content for the purpose of operating and improving our services. You confirm that you have the right to share any content you submit, and you understand that we may moderate or remove content that violates our terms.
We use anonymous information from your usage of the Ekvi Services to improve our platform and contribute to scientific research. By creating an account and using Ekvi, you grant us permission to use your anonymous information for these purposes, as detailed in our Privacy Policy. We process personal information for these purposes in accordance with applicable data protection laws.
Some content within our services may be owned by third parties and is subject to their own intellectual property rights. You should not use such content without appropriate permission from the rights holders. We respect the intellectual property rights of others and expect our users to do the same.
If you believe your copyright has been infringed within our services, please contact us at hello@ekvi.io. Your notice should include a description of your copyrighted work, evidence of your ownership, the location of the alleged infringement, your contact information, and statements of good faith belief and accuracy. We take copyright claims seriously and will respond promptly to valid notices.
Any violation of these intellectual property provisions may result in immediate termination of your account, removal of infringing content, possible legal action, and restriction of future access to our services. We reserve the right to take any action we deem appropriate to protect our intellectual property rights.
We process your personal data in accordance with our Privacy Policy and applicable data protection laws, including the Norwegian Personal Data Act (Personopplysningsloven) and the General Data Protection Regulation (GDPR). Our data processing is based on principles of data minimization, purpose limitation, and transparency. We only collect and process personal data that is necessary for providing our services or for purposes that you have explicitly consented to.
When you use Ekvi, we collect and process various types of personal data, including:
The full details of data collection and processing are available in our Privacy Policy at ekvi.io/privacy.
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. While we maintain high security standards, no system is completely secure. We cannot guarantee the absolute security of information transmitted through our services. You acknowledge this limitation and accept the inherent risks of online data transmission and storage.
As a user, you have several rights regarding your personal data:
To exercise these rights, contact our Data Protection Officer at cathrine@ekvi.io. We will respond to your request within 30 days, or notify you if we need additional time.
We share your data with third parties only when necessary to provide our services or when legally required. This includes:
All third-party processors are bound by Data Processing Agreements that ensure the security and confidentiality of your data.
Your data is primarily stored and processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place through Standard Contractual Clauses or other approved transfer mechanisms.
We retain your personal data only for as long as necessary to provide our services to you or to comply with legal obligations. If you delete your account, we will handle your data as described in our Privacy Policy, including any retention required by law.
We may update our privacy practices to reflect changes in our services or legal requirements. We will notify you of any material changes to how we process your personal data and, where required, seek your consent.
Our Data Protection Officer oversees our compliance with data protection laws and serves as your point of contact for privacy-related matters. You can reach our Data Protection Officer at cathrine@ekvi.io for any questions or concerns about your personal data.
You have the right to lodge a complaint with the Norwegian Data Protection Authority (Datatilsynet) or your local data protection authority if you believe we have not adequately addressed your privacy concerns.
The content we provide in the Ekvi Services has been compiled with utmost care. However, we cannot accept liability for the accuracy, completeness, or currency of the content. You are solely responsible for securing your personal content, and except where required by law, we accept no liability for the deletion, damage, or failure to store content maintained or transmitted through our services.
When you use the Ekvi Services, you do so expressly at your own risk. We make no guarantee that our services can achieve specific aims, such as correctly predicting events in your individual menstrual cycle, or that Ekvi’s outputs will be complete and accurate.
Any health-related recommendations provided through the Ekvi app are general in nature. While designed to support people with endometriosis, these recommendations assume users are in stable physical and mental health. If you choose to follow any general recommendations, you do so at your own risk. When in doubt about the appropriateness of any recommendation for your situation, consult your qualified healthcare provider.
Our liability extends only to actual damage suffered that we, our legal representatives, or agents have caused through:
In cases other than those specified in Section 9.4, our liability is limited to reasonably foreseeable damage typical for this type of contract. This limitation applies regardless of the legal grounds for the claim.
While we strive to maintain consistent service availability, we cannot guarantee uninterrupted access to our services. Technical issues, maintenance, or factors beyond our control may cause temporary service interruptions. We accept no liability for such interruptions or their consequences, except as required by law.
We are not liable for services, content, or websites provided by third parties, even if accessed through our services. Your use of third-party services is subject to their respective terms and conditions.
Although we implement appropriate technical and organizational measures to protect your data, no security system is perfect. You acknowledge this limitation and accept the inherent risks of online data transmission and storage.
The basic agreement for free services remains valid until terminated by either party. For Paid Services, the duration is as specified in § 5.2 of these Terms.
You may terminate your use of free services at any time by deleting your account through the app. We reserve the right to terminate free accounts at our discretion, subject to giving reasonable notice except in cases of immediate termination for cause.
For paid subscriptions, termination must be processed through the Apple App Store or Google Play Store. You must cancel at least 24 hours before the end of your current subscription period to avoid renewal charges. These platforms act as the reseller of our Paid Services, and their terms apply to the payment and cancellation process.
Both parties may terminate the contract immediately for good cause. Good cause exists when continuing the contractual relationship would be unreasonable, considering all circumstances. For us, good cause includes violations of these Terms, applicable law, or app store terms of service.
When your agreement ends:
Following account termination, we handle your data according to our Privacy Policy and applicable data protection laws. Some information may be retained for legal compliance or legitimate business purposes, as detailed in our Privacy Policy.
If you reactivate after termination:
As a consumer under Norwegian law (Angrerettloven), you have the right to withdraw from your subscription contract without giving any reason within 14 days of purchase. This withdrawal period expires 14 days after the date you entered into the contract.
To exercise your right of withdrawal, inform us through:
If you withdraw within the 14-day period, we will reimburse all payments received from you, including delivery charges (except additional costs from your choice of non-standard delivery). We will process the reimbursement using your original payment method unless explicitly agreed otherwise, with no fees charged.
If you requested our services to begin during the withdrawal period and acknowledged that you would lose your withdrawal right once service delivery started, you may not exercise the withdrawal right after service delivery has begun.
For purchases through Apple App Store or Google Play Store, follow their refund procedures. While your withdrawal right remains valid, the technical process must be completed through the relevant app store platform.
Our support team is available through the app’s Support feature or via hello@ekvi.io to assist with the withdrawal process.
After the 14-day withdrawal period expires, your subscription continues according to our regular terms as detailed in § 5 and § 10. You may still cancel your subscription according to those provisions, but the special right of withdrawal will no longer apply.
These Terms, together with our Privacy Policy and referenced documents, constitute the complete agreement between you and Ekvi regarding your use of our services. They supersede prior agreements and cannot be modified by oral agreements.
While Ekvi is provided in English, you retain all rights granted by Norwegian law. Any interpretation of these Terms shall consider both their English language meaning and intended effect under Norwegian law.
If any provision becomes invalid or unenforceable:
Our failure to enforce any right or provision does not constitute a waiver. Any waiver must be in writing and signed by us.
Neither party is liable for failures due to:
After account termination, these provisions remain valid:
You may not assign your rights without our prior written consent. We may assign our rights and obligations subject to notification requirements in § 10.
All notices under these Terms will be:
The current version is available at ekvi.io/terms. Material changes will be communicated as specified in § 2.5.